Gilva Labs
Software & creative agency.
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Gnarly Creative·Streetwear Commerce·2025

Streetwear Shopify Store & Social Media in Phoenix, Arizona

An online store, social media content and ads, and customer service automation for Gnarly Creative, a streetwear brand in Phoenix, Arizona. Gilva Labs turned a founder-driven operation into a business ready to scale.

Services applied
  • Digital Presence
  • Automation
  • Social & Ads
Key result
Shopify Store
Gnarly Creative — Streetwear Commerce case study by Gilva Labs
01

The Situation

Gnarly Creative's problem was not demand. Every successful launch made the next one harder to run. Customer messages arrived in a shared inbox that could go unanswered for days after a drop, returns were handled by hand with no consistent tracking, and the online store struggled with launch-day traffic. Social media went out whenever the founder had a free moment, so each drop was announced differently. The founder's time was split between creative direction and daily firefighting, and the balance kept tipping the wrong way. The brand had the momentum to grow. The operation behind it did not.

02

The Strategy

We mapped the full customer journey, from the first post announcing a drop to delivery and returns, before proposing any solution. We spent time at the packing table, in the customer service inbox, and on the brand's social channels, watching how a launch unfolded from announcement to doorstep.

Strategic actions
  1. 01
    Growth Consulting™ across every touchpoint before and after purchase
  2. 02
    A Shopify store built for launch days, with clear product pages and a smooth checkout
  3. 03
    A social media content calendar, launch reels, and paid social ads for each drop
  4. 04
    Automated order updates, returns, and customer replies from inquiry to resolution
03

Business Evolution

Gnarly Creative evolved from reacting to every drop into running launches through repeatable systems. The founder returned to leading the brand, while the store, the content calendar, and customer service now run on a predictable rhythm. The brand did not change. The business behind it did.

Business Results

  • Shopify Store
  • Social Media Presence
  • Customer Service

What we applied

Services applied

  • Digital Presence
  • Automation
  • Social & Ads

Included solutions

  1. 01Growth Consulting
  2. 02Shopify Store Development
  3. 03Social Media Content & Paid Ads
  4. 04Customer Experience Automation

Client Perspective

I was so busy running the business that I had stopped building the brand. Gilva helped us create the operational foundation that let me return to creative leadership—and the business kept growing without me managing every detail.

C. BROOKS Founder & Creative Director, Gnarly Creative
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